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Are You Utilizing These Top 10 Digital Marketing Strategies for Real Estate Agents?

In today’s highly competitive housing market, having a digital presence isn’t optional—it’s essential. Real estate professionals must go beyond just having a website and listing properties on the MLS. You need to position yourself where buyers and sellers are already spending time: online.


Whether you’re a solo agent, part of a growing team, or managing a brokerage, the following top 10 digital marketing strategies for real estate agents will help you attract leads, close more deals, and build long-term brand authority in your market.


1. Search Engine Optimization (SEO) for Real Estate Agents

SEO is one of the most powerful long-term lead generation tools in your digital arsenal. It’s all about making sure your website ranks high in search results when people look for properties, agents, or real estate advice.

Key SEO tactics:

  • Optimize for local keywords like “Raleigh NC real estate agent” or “homes for sale in Wake County”

  • Claim and optimize your Google Business Profile

  • Use schema markup for listings and reviews

  • Publish consistent blog content targeting real estate-related search terms

Pro Tip: SEO takes time, but it builds trust and organic traffic that lasts. Start early and stay consistent.

2. Social Media Marketing for Realtors


Social media is where your clients hang out—and where you should be too. Use platforms like Facebook, Instagram, and TikTok to showcase listings, share market updates, and connect with your audience in real-time.


Content ideas for social media:

  • Virtual tours and walkthroughs

  • Local community spotlights

  • Buyer/seller tips

  • “Just Listed” or “Just Sold” announcements

  • Behind-the-scenes moments from showings or open houses

CTA: Don't just post—engage! Respond to comments, join local Facebook groups, and create polls or Q&As.

3. Pay-Per-Click (PPC) Advertising in Real Estate


PPC ads (like Google Ads or Facebook Ads) give you the power to target high-intent leads who are actively searching for a home or a real estate agent.


Types of PPC campaigns that work:

  • Search ads targeting keywords like “best realtor near me” or “buy a home in [City]”

  • Retargeting ads that follow site visitors across the web

  • Lead form ads on Facebook/Instagram for instant contact info collection

Pro Tip: Use landing pages built specifically for each ad campaign to improve conversions.

4. Content Marketing That Builds Trust


Publishing valuable, informative content positions you as the go-to expert in your area. This not only improves SEO but helps convert site visitors into clients.


Blog content ideas:

  • “How to Sell Your Home Fast in [City]”

  • “5 Mistakes First-Time Buyers Should Avoid”

  • “Local Housing Market Updates – [Month/Year]”

Your blog posts can also be repurposed into social media posts, email newsletters, and even video content.


5. Email Campaigns That Nurture Leads


Don’t let potential clients forget about you. With email marketing, you can stay top-of-mind with helpful content, market updates, and property alerts.

Types of email campaigns to send:

  • New listings that match saved searches

  • Monthly market insights

  • Home buying/selling tips

  • Client testimonials or success stories

Use a CRM to segment your audience and automate these sequences based on behavior.

CTA: Add a simple form to your site to capture emails: “Get the latest listings delivered to your inbox.”

6. High-Converting Real Estate Websites


Your website is your digital storefront. It should be fast, mobile-friendly, and optimized to convert visitors into leads.


Must-have features:

  • Easy-to-use MLS search tool

  • Lead capture forms on every listing

  • Live chat or chatbot integration

  • Testimonials and recent sales

  • Neighborhood pages for local SEO

Make sure your contact info is front and center on every page.


7. Video Marketing for Real Estate Agents


Video is one of the most engaging forms of content. It builds trust, shows personality, and gives buyers a better feel for your listings.


Great real estate video ideas:

  • Listing walkthroughs with commentary

  • “Day in the Life of a Realtor” vlogs

  • Client testimonials/interviews

  • Market update videos

  • Explainer videos on homebuying steps

Post these to YouTube, Instagram Reels, Facebook, and embed them on your site.


8. Online Reviews & Reputation Management


Positive reviews build social proof and improve your visibility in local search results. Make it easy for happy clients to leave reviews on platforms like Google, Zillow, and Facebook.


Tips to build your online reputation:


  • Send an automated review request after closing

  • Include review links in your email signature

  • Respond professionally to every review, good or bad

Pro Tip: A high Google rating can give you the edge over competitors with similar credentials.

9. Local Service Ads (LSAs) for Real Estate


Google’s Local Service Ads show at the top of search results and are built for service-based businesses—including real estate professionals in some markets.

These ads:


  • Are pay-per-lead, not pay-per-click

  • Display your photo, rating, and “Google Screened” badge

  • Deliver high-intent calls directly to your phone

CTA: Apply for LSAs if available in your area—they’re often less competitive than standard Google Ads.

10. Retargeting & Lead Follow-Up Systems


Most people won’t convert the first time they see your site or ad. Retargeting and follow-up systems help you stay visible and re-engage warm leads.


Effective retargeting strategies:

  • Pixel-based retargeting with Facebook & Google

  • Dynamic listing ads based on user behavior

  • Email drip campaigns for site visitors

Use a CRM with automation tools to manage and nurture your pipeline.


Final Thoughts


Digital marketing isn’t just a “nice to have” in real estate—it’s the key to growing your brand and closing more deals. By combining SEO, PPC, social media, content marketing, and smart automation, you can create a steady stream of leads that turns your digital presence into a lead-generating machine.


✅ Ready to Elevate Your Marketing?


At Elevate Marketing Group, we specialize in helping real estate professionals like you stand out online, generate quality leads, and grow your business with confidence. From Google Ads to local SEO and social media strategy—we handle it all.



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